Stamford, CT – May 18, 2020 – JBL has been awarded four Gold and two Silver Stevie® American Business Awards for its marketing and public relations work throughout 2019, highlighting the brand’s record-setting year of success. Among the Gold Award wins, “Marketing Team of the Year” commended the team’s efforts to elevate brand initiatives and drive business growth. Additional Awards recognized JBL’s innovative experiential pillar events and branded content campaigns.
In its 18th year, the Stevie® American Business Awards received more than 3,800 nominations from organizations of all sizes and in virtually every industry this year for consideration in a wide range of categories. JBL was awarded for its creativity, strategy and execution with the following:
GOLD: JBL Marketing Team – “Marketing Team of the Year”
GOLD: JBL Fest 2019 – “Corporate & Community - B2B Event”
GOLD: JBL Fest 2019 – “Brand & Experiences - Experiential Event”
GOLD: Sounds of the City – “Branded Content Campaign of the Year”
SILVER: JBL PR Team – “Communications Team of the Year”
SILVER: JBL LIVE at Miami Music Week – “Brand & Experiences - Launch Event”
Created in 2017, JBL Fest is an immersive three-day brand event featuring musicians and celebrity personalities in entertainment, sports and pop culture. The 2019 event was the most successful for the brand to-date, with performances by Bebe Rexha, Mabel, Khalid and Run-DMC. Additionally, Priyanka Chopra Jonas, Nick Jonas, Shaquille O’Neal and other Hollywood A-listers were in attendance.
The Sounds of the City branded content campaign brings together music producers and NBA superstars to create tracks inspired by the city they love and represent. Each meet-up showcases a new basketball star together with a new producer, collaborating on a track that is an anthem for their city. Participants included Kemba Walker, Andre Drummond, Giannis Antetokounmpo, among other music and sport icons.
The marketing and communications team also continued to shine in 2019 with a multi-part event strategy to launch JBL’s superior wireless headphone series: JBL LIVE. This was JBL’s most successful product launch event in its history, a mix of media, influencers and brand ambassadors came together to celebrate the brand’s presence at Miami Music Week. The evening featured live performances from Miami’s own DJ Irie, Sunnery James & Ryan Marciano, and a celebrity guest appearance from Olivia Culpo.
“We are incredibly proud of the contributions our marketing leaders have made to HARMAN which has led to continued business growth and increased awareness for our brands,” said Ralph Santana, Chief Marketing Officer at HARMAN. “Receiving six Stevie Awards, including a Gold for ‘Marketing Team of the Year,’ is a huge honor and testament to the team’s effort to deliver innovative ideas and groundbreaking results. We congratulate our team and all of the winners for their great success!”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Stevie winners will be presented their awards on August 5 during a virtual ceremony. Details about The American Business Awards and the list of 2020 Stevie winners are available at www.StevieAwards.com/ABA.
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. Used by some of the world's greatest musicians and elite athletes in basketball, baseball and esports, JBL has unmatched professional credentials and over 70 years of delivering industry leading innovation. JBL is the authority in engineering superior sound.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
About The Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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